In addition, marketers name it the best platform to build community.
Audience: Primarily Millennials but has a strong audience across gender and age demographics.Users: Over 315 million daily active users worldwide.
That makes it the ideal platform for B2B companies looking to identify key decision-makers and build an industry-specific community. It's perhaps the only platform where its audience is clearly defined: Working professionals looking to network and seek out new opportunities.
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LinkedIn is Facebook's professional cousin. Best for: B2B relationships, business development, and social selling.Audience: Baby boomers, Generation X, and Millennials.User s: 774 million active users worldwide.
Since the early days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments to share interesting content with your followers. While Instagram focuses on visuals, Twitter focuses on words. Best for: Public relations customer service community building.Users: 211 million daily active users worldwide.Today, users can discover brands, browse their products and/or service, and complete a purchase without ever leaving the app – making Instagram a hard platform to beat. Another thing that sets the platform apart is its advanced ecommerce tools. When it comes to sharing visually compelling content, Instagram is where brands go. Best for: High-quality images and videos user-generated content advertisingĪlthough Instagram launched only 12 years ago, the platform has taken the world by storm.It's one of the best platforms for community building, with marketers ranking it in second place behind YouTube. The platform rose in popularity in 2020 and shows no signs of slowing down. When you think of short-form video, you probably think of TikTok. Best for: Short-form, creative video content user-generated content brand awareness.Audience: Primarily Gen Z followed by Millennials.Users: 1 billion active monthly global users.Since its launch in 2004, it has become an invaluable tool for B2C businesses, offering advanced advertising tools as well as organic opportunities. Audience: An even spread of Generation X and Millennialsįacebook is the largest social media platform and the most established.Users: 1.9 billion daily active users worldwide.Social Media Marketing Platforms Facebook While social media marketing as a whole is incredibly valuable and beneficial to your business growth (as you'll see in the following section), your strategy will differ based on which social networks your audience spends their time on.īefore we dig deeper into social media marketing, let's segment the strategy by platform. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. With new features and platforms emerging every day, social media marketing is constantly evolving. Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business.
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